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The secret of efficiency in optimising marketing strategies Blog

The secret of efficiency in optimising marketing strategies

The business world is constantly evolving. In recent years, we have witnessed a redefinition in how organisations approach their strategy, namely Marketing, which needed to adapt to remain relevant and effective.

Generative AI: A new strategic approach for Companies Blog

Generative AI: A new strategic approach for Companies

2024 promises to be a year marked by Generative AI, which is seen as one of the key trends that has captured the attention of society at large.
Building the future with Innovation: the key to 2024 Blog

Building the future with Innovation: the key to 2024

We live in a time of challenge and uncertainty where the ability to innovate has become more important than ever.
Microsoft Power Automate in the accounts receivable process Blog

Microsoft Power Automate in the accounts receivable process

Use of Microsoft Power Automate to automate the sending of billing e-mails to customers, integrating with on-premise ERP and CRM systems from Microsoft Dynamics 365.
Tourism and Hospitality Industry

Tourism and Hospitality

The tourism and hospitality sector faces enormous challenges, and it is essential for companies to reduce costs, without compromising the level of service offered while generating maximum revenue.  

Transforming data into strategy: 10 years of Business Intelligence Blog

Transforming data into strategy: 10 years of Business Intelligence

Ten years ago, data was beginning to play an important role for businesses, and Business Intelligence was shaping the way in which organizations were extracting, analyzing and using data to make strategic decisions.

Unleashing the Power of Generative AI: Large Language Models in Enterprise Blog

Unleashing the Power of Generative AI: Large Language Models in Enterprise

In an age where data is new oil but where data is not information and information is not knowledge, enterprises are constantly searching for innovative tools to harness its power.

Predictive Analytics: The power of anticipating scenarios Blog

Predictive Analytics: The power of anticipating scenarios

When to launch a specific product? How much is the consumer willing to pay for a particular product or service? How will the market respond in the next six months? What power do data have to enable us to anticipate scenarios and be more efficient?
Automotive Industry

Automotive

The automotive industry is facing a more digital and competitive future with changing consumer patterns and behaviours.