The world is more digital and naturally this has an impact on companies’ strategies, which see in data a new way to get to know consumers, the market better and of course to accelerate their growth.

With a Data Analytics project adjusted to the real needs of the company, you can access a set of relevant insights that will give you greater support for decision making and a 360 degree view of the organization.

But often, even after knowing the enormous benefits that Analytics solutions offer organizations, managers don’t know where to start. To meet expectations and meet the organization’s objectives, we must first define the Business Case and be able to answer these questions:

• What are the company’s needs and objectives?
• In what direction is the business going?
• What are the main obstacles to achieving the objectives?
• What processes would you like to streamline?
• What is the purpose of the project?
• What insights would you like to get?
• Is access to information time-consuming and centralized?

From here, it is important to go into greater detail and more specific issues.

In this context, the solution to be developed must be aligned with the needs of the organization and the expectations of the employees involved. Regardless of the sector of activity, all companies need access to reports and analysis in a fast, flexible and dynamic way.

On the other hand, it is crucial to involve users, not only to understand the existing problems, but also to facilitate the process of implementation and adoption of the solution. There may be some resistance to change, which is why it is so important to involve employees so that they understand the benefits that the solution brings to their day-to-day.

Planning is thus the key for your company to achieve the intended goals. Having quality data, defining objectives well and involving users are some of the aspects that guarantee the success of any project and lead to the delivery of more accurate results.

Specifying clear goals and having qualified resources, “key users” focused on obtaining information for management and commitment to the adopted methodology are some of the factors that prove to be critical for success.

In addition, for the effective management of the project, the company must define well the roles and responsibilities, have well-defined management procedures and find mechanisms for rapid problem resolution, as well as define the technical requirements and have a team with competences. not only the identification of new needs, but also the evolution and maintenance of the solution.

But why is it so important to have a well-defined Data Analytics solution?

Access to accurate and reliable business insights can direct strategies, reduce costs, sell more, and create new business opportunities. A data analysis solution allows you to have a broad and real view of your company, making better decisions and thus being one step ahead of the competition.

Therefore, it is essential to have access to the right tools to obtain the information you need to remain competitive in an increasingly digital market where data prevails.