In this global and unstable market, where consumers are more demanding and less loyal, Artificial Intelligence drives business growth, increases productivity and generates greater efficiency in processes.

Certainly, Artificial Intelligence is no longer something linked to science fiction; it has today a strong impact in several areas of our lives and brings measurable benefits to companies.

From automation to consumer experience, the Artificial Intelligence (AI) era has arrived and influenced business strategies, bringing higher speed, flexibility and innovation.

AI has incredible potential within businesses, and the constant evolution puts it among the top trends in 2023. Technology will continue to bring innovation and disruption to all society, from autonomous vehicles, wearables or smart homes. We are increasingly connected, bringing greater intelligence, efficiency and knowledge daily.

But of course, this is also synonymous with more data created, which needs to be stored and worked on to generate meaningful business insights.

Furthermore, AI enables the existing processes’ improvement, identifies new opportunities and creates higher value for the business.

Cutting across businesses in a range of industries, Artificial Intelligence can be used to:

Automation 

AI techniques allow the automation of many of the most repetitive operations, adding speed and minimising error while freeing employees for more creative and strategic tasks.

An IBM survey offers some insight into the impact of the COVID-19 pandemic on AI adoption, with a particular focus on automation-oriented technologies. It has been found that 80% of companies are already using automation technology or plan to do so in the next year.

Chatbots

Consumers want immediate and efficient responses, so chatbots are the most visible face of AI and are revolutionising how businesses communicate with their customers.

With advances in AI and Natural Language Processing, chatbots can now respond to users with tailored and specific answers.

Did you know that chatbots can reduce customer service costs by up to 30% while speeding up response times and answering up to 80% of routine questions?

Speech Recognition 

The use of AI to automatically transcribe speech is one of the trends in 2023. According to Mordor Intelligence, the speech recognition market was valued at $10.70 billion in 2020 and is expected to reach $27.155 billion by 2026, at a CAGR of 16.8% over the forecast period 2021-2026.

Adopting voice recognition technology brings greater efficiency to processes as an average person can speak around 150 words per minute, whereas only 60 words can be typed in a minute.

Adoption by retail, healthcare, mobile banking and e-commerce thus drives the market growth in future.

Predictive Analysis

Have you ever imagined being able to know the future and know the consequences of the decisions made in your organisation? Improve the company’s performance and solve day-to-day challenges?

We don’t have a crystal ball, but predictive analytics allows us to make better decisions based on reliable data that anticipate trends and identify patterns.

This is one of AI’s potentialities based on statistical algorithms, machine learning techniques, and historical data. Thus, it is possible to know the probabilities of future results or the main market trends. Understanding the past to predict the future allows one to make better investments, gain bigger competitive advantages, and create new opportunities.

Besides enabling fraud detection, it is used to attract and retain customers with more targeted campaigns, improve operations and reduce risks.

AI solutions make your business more innovative and disruptive, allowing you to differentiate from the competition and increase profitability. Discover how AI can help your business thrive.