This episode looks at the importance of customer experience and how it can drive business success. We’ll start by defining customer experience and how it differs from customer service.

From there, we’ll delve into the various components of a positive customer experience, including ease of use, personalisation and emotional connection.

We’ll also discuss the impact of technology on the customer experience and how companies can harness digital tools to improve the customer journey.

We’ll explore the importance of data and analytics in understanding customer behaviour and preferences and discuss how companies can use this information to improve customer engagement and foster loyalty.