Technological innovation has recently driven companies to enhance their efficiency processes and further accelerate their digital transformation.

In an unstable and competitive market like today’s, managers increasingly need to make quick decisions agilely and based on intelligent and reliable analyses.

Decisions based on experience or “hunches” are (or should be) part of history.

By turning data into insights, you can uncover hidden patterns, connections and causal links that impact business processes and outcomes.

The power of data has become unquestionable, and its transformation into actionable information for the business is currently at the top of the priorities of managers and business leaders.

Data analytics and artificial intelligence solutions add multiple benefits and opportunities to organisations, particularly to processes. In fact, the automation of daily processes will continue to be a trend in the upcoming year.

Every organisation wants more agile, efficient and integrated processes that ensure fewer errors and higher productivity. According to Gartner, by 2026, 65% of B2B organisations will shift from intuition-based to data-driven decision-making through technology that connects workflows, data and analytics.

Insights help to optimise processes and serve as a basis for creating better-defined strategies aligned with the company’s objectives. More agile workflows are synonymous with good results and better performance. Therefore, mapping all internal processes and realising how to optimise them through technology is synonymous with achieving more consistent workflows.

But in truth, technological solutions also bring advantages in other areas of the organisation. So, in summary, here are five reasons why you should embrace the power of data:

1. Implementing a culture of innovation in your company boosts results, raises productivity, reduces costs and provides more efficiency and transparency to your business, making it more competitive and profitable.
2. Having a big picture of your organisation through access to updated, visually appealing dashboards and reports that provide concrete insights into your organisation’s daily operations will help to make better decisions. Using the intelligence from data to identify new growth opportunities allows you to make better investments with lower risks.
3. Through disruptive technological solutions adoption, data analysis brings higher speed and support to strategic decision-making. Predictive analysis, using data mining techniques, machine learning and artificial intelligence, entitles to anticipate trends, predict behaviours and identify the probability of future results.
4. Automated processes mean higher efficiency, lower costs, and more significant competitive advantages in an unstable global market. Data Analytics and Artificial Intelligence solutions help optimise all the organisation’s processes so you can integrate all areas, eliminate duplicated tasks, or thoroughly analyse key performance indicators.
5. Data-driven organisations achieve higher levels of efficiency, reduce costs, benefit from increased profitability, anticipate scenarios, and develop highly effective strategies based on evidence, making them more resilient and flexible to market demands.

In short, data-driven organisations have a solid foundation for making decisions rather than starting from assumptions. They organise their processes, strategies and metrics from data. They cultivate a culture of continuously using data, and its analysis is evident at all company levels, from the execution of daily tasks to the employees’ behaviour.